Harvard Business Review

MARCH 21, 2018

Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

MAY 11, 2015

Like Maslow’s hierarchy of needs for individuals, with safety and physiological needs (food, water, shelter) at the base and ego at the top, the business hierarchy of needs has five stages. At the business level, we can create shared services that automate repetitive tasks via technology.

Compliance 8

Compliance Short-term Maslow Business Model 8

Harvard Business Review

MAY 11, 2015

Like Maslow’s hierarchy of needs for individuals, with safety and physiological needs (food, water, shelter) at the base and ego at the top, the business hierarchy of needs has five stages. At the business level, we can create shared services that automate repetitive tasks via technology.

Compliance 8

Compliance Short-term Maslow Business Model 8

Harvard Business Review

SEPTEMBER 1, 2011

Technologies will change, distribution channels for content will change, usage environments will change. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark. Think about it.

Benchmarking 14

Benchmarking Maslow Analysis Trends 14

Harvard Business Review

APRIL 18, 2017

In early 2013 cofounder and CEO Brian Chesky approached me after reading my book Peak: How Great Companies Get Their Mojo from Maslow. I started a boutique hotel company when I was 26 and, after 24 years as CEO, sold it at the bottom of the Great Recession, not knowing what was next. That’s when Airbnb came calling. Sounded good.

Industry 15

Industry Library Hotels Human Resources 15

Harvard Business Review

APRIL 26, 2012

After our basic human needs (such as food and shelter) are met, famed psychologist Abraham Maslow says that our esteem needs — social recognition, personal worth, and accomplishment — become critical to our perceptions of happiness.

Document 15

Document Venture Capitalist Maslow Hammer 15

Harvard Business Review

SEPTEMBER 17, 2014

If Maslow was right, brands needed to target a single need, satisfy it well, and be done. But it turns out that Maslow wasn’t entirely right. Apple Tech industry Technology' Think of Campbell’s “Mmm-mmm Good” campaign at one end and Lexus’s “Relentless Pursuit of Perfection” at the other.

Forrester 11

Forrester Maslow Brand Human Needs 11

Harvard Business Review

OCTOBER 30, 2013

It was Abraham Maslow who gave us that famous observation — “when the only tool you have is a hammer, everything looks like a nail.” This is driven by big technological advancements, as more and more people gain access to infrastructure vital for commerce and entrepreneurship to thrive. Here are four observations that stand out.

Globalization 15

Globalization GDP Hammer Maslow 15

Harvard Business Review

AUGUST 17, 2016

There has been a boom in startups, the number of freelancers is growing rapidly, and technology-enabled platforms such as Upwork and Amazon’s MTurk are helping people find work that suits their skills and schedules. Internet technology has essentially democratized entrepreneurialism. What about motive ?

Drucker 8

Drucker Microfinance Licensing Entrepreneur 8