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Find the Best Local Markets to Drive Growth
Harvard Business Review
SEPTEMBER 26, 2014
As families settle back into school, parents start to worry about the viruses that naturally spread when children cluster together in classes. My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. Tim and I observed this while using big data to better understand the habits of superconsumers. Marketing
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