Harvard Business Review

DECEMBER 30, 2016

Traditional operations research process optimization, for example, seldom embraces A/B testing or incorporates customer recommendation engines. Supply chains can become more anticipatory and effective. ” ”Platformization” dissolves once-meaningful distinctions between product vs. process competitive advantage.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

FEBRUARY 29, 2012

Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. Most organizations operating today started when companies needed more operating capital. Conversations, not chains. Mass markets were a convenient fiction created by mass media.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15