Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

AUGUST 21, 2018

As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. While it’s true that technology is taking over routine tasks from many workers, it is also reshaping many supply and demand trends that drive our global markets.

Mass Marketing 13

Mass Marketing Technology Contract Manufacturing Insurance 13

CO2

JANUARY 2, 2011

Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. As the mass marketing age fades, create brand friction via increased use of membership models and event-driven marketing. Tap influence.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Deere now uses Krish-style features in products sold all over the world.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. How can firms create new platforms, or even better, turn their existing products into platforms? Insight Center.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

DECEMBER 7, 2011

It makes sense that this technology would help independents gain business — and new data shows that for restaurants, at least, the intuition is correct. Yet reviews can also help customers choose among products within a given retailer's offerings.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." This is a kind of innovation that, thanks to fast-evolving technology, arrives in the marketplace simultaneously better, cheaper, and more capable of improving than the existing alternatives.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

FEBRUARY 29, 2012

It will help us decide what we make, how much we make, and how we finance that production. Let's think about the way that changes our modes of production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Big Isn't Enough.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

Harvard Business Review

APRIL 25, 2012

Or the idea for our next product will hit like a lightning bolt on our Facebook wall, straight from the minds of one of our most loyal fans. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. They'd certainly done their homework.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

MAY 31, 2011

The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

DECEMBER 30, 2016

The idea was simple: Instead of making buyers go through the entire online ordering sequence only to find stock-outs or delivery delays, why not alert them to product availability upfront? Might product bundles or incentives meaningfully shift demand and production flows? Would they defect to competitors?

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

JUNE 22, 2016

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Customers no longer want anything that is mass-marketed. Ikea uses its warehouses to stage fully furnished rooms where people can experience its products in situ and get decorating ideas.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

FEBRUARY 17, 2012

It is a significant part of the broader problem of retail crime which threatens the profitability and competitiveness of stores, products and retail businesses worldwide. Surveillance technology can help you identify serial unethical shoppers. Comprehensive, consistent, and manageable policies and processes. Watchfulness.

Retail 13

Retail Mass Marketing Customer Loyalty Discount 13

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

NOVEMBER 30, 2016

Ideally, these warnings provide requisite risk information, allowing people to decide for themselves whether an activity or a product’s benefits outweigh its risks, whether to take those risks, and, if so, with what precautions. Warnings on widely used consumer products are a relatively new phenomenon. How did we get here?

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

DECEMBER 19, 2011

Retail store asset productivity has been in decline since the recession of 2007 and we believe that this trend will accelerate over the coming years. For mass market retailers who understand this and react quickly, this upheaval is survivable. Sensory experience. Assistance.

ROIC 12

ROIC Retail Mass Marketing Price 12

Harvard Business Review

NOVEMBER 4, 2011

At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. When his team did that, he says they narrowed things down to 15 very viable product ideas.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

JANUARY 1, 2013

Economic and technological changes are reshaping the nature of work. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Self-branding is about being a signal in the noise of human capital.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He hired salespeople and marketers from Google, who transformed Volvo’s use of technology and social media in those disciplines.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

DECEMBER 17, 2012

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Successful firms have an established customer base, most of whom are satisfied with the products they are purchasing. They make products that they want to use.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

AUGUST 2, 2016

Last September some of the world’s foremost technology industry leaders met in Seattle with Xi Jinping, president of China. In a group photograph, 30 CEOs with a combined market capitalization of $2.5 When Uber entered the Chinese market, it soon learned it had to change its core product.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. The GUI challenged the assumption that only computer programmers could harness computers, and gave rise to a slew of new products and businesses. The supermarket is a great example.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Reliance MediaWorks. Tata Motors appointed Tim Leverthon, who previously led R&D at BMW, as head of its global R&D.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

FEBRUARY 14, 2012

How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery? Mass markets were a convenient fiction created by mass media. Again, that captures the marketing aspect but misses the strategic point.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

APRIL 25, 2013

It raised $115,703 from 409 backers, and will now go into production. What large technological, social, cultural movements might be pushing it? As HBS marketing professor Bob Dolan has written [ PDF ], "Marketing strategy can take very little for granted. Do we think of Timex as a mass brand? From Kickstarter.

Disruptive Innovation 8

Disruptive Innovation Brand Mass Marketing Innovation 8

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 15, 2017

In this mix, an American company must develop a unique, India-specific strategy and product road map. Dropping products designed for other markets into India does not work beyond the short term. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.)

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

MARCH 16, 2016

auto distribution system, summed up the car buyer’s challenge well : “The automobile…is a highly complex mechanical product. A knowledgeable sales staff is especially important as technology continues to advance. High-end cars have over 100 million lines of software code, and mass-market cars aren’t far behind.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8