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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against?

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3 Kinds of Jobs That Will Thrive as Automation Advances

Harvard Business Review

Many of us are also becoming more demanding — we are less and less willing to settle for standardized, mass market products when it is far easier to seek out the niche products that are tailored to our specific needs and context. So, what’s the result?

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Beyond Mass Customization

Harvard Business Review

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

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Yelp is Leaving Chains Behind

Harvard Business Review

With a quick look at a smartphone, a traveler can easily find a great local store or restaurant option nearby. Review sites allow consumers to tap into a vast pool of formerly private knowledge, and that knowledge is beginning to undermine the traditional advantages of mass-market branding and advertising.

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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

Last holiday season, PwC reported that Milllennials were spending a larger proportion on travel and entertainment than were their older counterparts. Customers no longer want anything that is mass-marketed. Consumers are spending less on goods and more on experiences. But the shift is not happening solely with younger shoppers.

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To Spur Growth, Target Profitable "Prosumers"

Harvard Business Review

They also want to be involved in distribution ("how you move it"), as BMW/Audi Prosumers who love to travel to Germany to pick up their cars from the factory for extra immersion before shipping it back home. They also are finicky about marketing ("how you market it").sometimes

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