Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. and global productivity will go up or down. Chan Kim and Renée A. Disruption dominates innovation theory and practice.

Blue Ocean Strategy 272

Blue Ocean Strategy Mauborgne Books Leadership 272

Harvard Business Review

JANUARY 29, 2013

Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to.

Strategy 9

Strategy Porter Christensen Mauborgne 9

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Smart leaders spend more time on creativity than productivity.&# My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 310

Blog Blue Ocean Strategy Collins Video 310