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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W.

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Are The Best Innovations For Society Those That Are Non-Disruptive?

The Horizons Tracker

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. “This creates positive-sum growth, because there are no losers, and no market player is made worse off.” INSEAD’s W.

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Uniqueness Helps When It Comes To Getting Investment

The Horizons Tracker

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. Deviating from industry norms.

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HBR’s 10 Must Reads on Strategy: A book review by Bob Morris

First Friday Book Synopsis

HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.].

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You Can Win Without Differentiation

Harvard Business Review

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. For decades, strategy gurus have been telling firms to differentiate.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Here, differentiation and low cost represent alternative strategic positions in an industry. And its people proposition is about the positive incentives and motivations put in place for its employees and network of volunteer fund-raisers, corporate partners, and celebrities. Chan Kim Renee Mauborgne. Excerpted from. Add to Cart.

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Toys ‘R’ Us Is Dead, but Physical Retail Isn’t

Harvard Business Review

The local toy store seemed positively drab in comparison. Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. Parents, for their part, were drawn by the “everyday low price.”

Retail 9