Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. and global productivity will go up or down. Chan Kim and Renée A. Disruption dominates innovation theory and practice.

Blue Ocean Strategy 272

Blue Ocean Strategy Mauborgne Books Leadership 272

Rich Gee Group

MAY 3, 2022

Chan Kim and Renée Mauborgne, professors at INSEAD. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

The Horizons Tracker

JULY 25, 2023

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Indeed, a major reason why immigrants are often such productive entrepreneurs is that they apply things from their homeland in their new location.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Leading Blog

SEPTEMBER 12, 2012

Third, there are tools that I have found valuable in my work with some of the most successful organisations in the world."

Strategy 281

Strategy Books Balanced Scorecard Mauborgne 281

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. There's an important lesson here.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. McKinsey, of course, offers the most uncertain product of all: Strategy advice.

McKinsey 13

McKinsey Mauborgne Competitive Advantage Porter 13

Harvard Business Review

SEPTEMBER 20, 2017

As families moved out to the suburbs, and interstate highways improved distribution and logistics, a single location focused on a particular product area made a lot of sense. To understand the shift, just walk into your nearest Apple store, where you will find a limited selection of products and no cash registers.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9