How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
This seemingly banal transaction speaks volumes to the power of how established retail has pervaded our everyday experience in the United States. With no one in the store to demonstrate the HomeStove in real time, it’s pretty hard to understand and trust that a fire can be smokeless, cook your chapatti quickly, and power your cellphone.
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