How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Launch day was a wild success. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Experiment #5: Microfinance Institutions. Chai stands were built, graphics were printed, and the team was ready for launch.
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