Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In many circumstances, forming co-opetitions is better than traditional collaborations because they create transparency about motivations, agendas, and goals. Examples of high-profile failed business collaborations are everywhere.