article thumbnail

What a Leader Can Learn From 20 Cents Postage Due

Kevin Eikenberry

Tagged as: postage due , procedure , process , process improvement , USPS { 7 comments… read them below or add one } Sandra Connor December 3, 2010 at 5:45 pm Wow, USPS shows us how “not to&# once again! I do think the message, while usefl to the USPS applies to all of us. If so sorry about that.

USP 185
article thumbnail

A Penny for My Thoughts – Sid Levinsohn : Blog | Executive.

CO2

At the time our mission statement was, “ Anything for a buck, as long as it is legal and ethical. &# So we were paid to take a newsletter promotion Sid was doing for his business, we was a gifted writer (and a student of great copy writers), and attach a penny to each of the 18,000 newsletters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 Tips & Ideas on Starting & Running Your Own Business

Miles Anthony Smith

You also want to make sure you have your unique selling proposition (USP) ironed out. This is where a website can be incredibly useful, as it gives you a place to direct people where they can then subscribe to your newsletter. Build mystique and tease bits of your business to keep people interested. Think of it as your elevator pitch.

Tips 95
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

For example, put together an email newsletter that includes the same format and sorts of topics each time. Jeff Possiel Own your platform and use the email newsletter. Alex Neuman Define your USP and your target as early as possible. Many of my clients fail to put out content regularly because they don't know what to say.

Marketing 105