article thumbnail

Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

When your operational and back office processes are aligned you work efficiently and productively. You may also recognize that you are not servicing niche audiences and that you have gaps in your products’ appeal. By adapting your marketing strategy, you will be able to target new audiences for your products and services.

article thumbnail

Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271
article thumbnail

Navigating the Seas of Entrepreneurship: 7 Pitfalls You Need to Avoid as a Small Business Owner

Strategy Driven

Selecting an oversaturated market can also make it far more difficult for your business to excel, so it is recommended to pick a niche market that you can dominate in. Not Defining Your Target Market. A business that intends to serve everyone often ends up serving nobody well.

article thumbnail

Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

article thumbnail

Tips to Make Your Digital Marketing Agency a Success

Strategy Driven

You can introduce yourself and your digital marketing agency with great ease and comfort. Remain focused on your niche: You may find yourself compelled to offer your services to everyone, but you must first find out a target or a niche market. Focus on Your Own Branding.

article thumbnail

Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

In the traditional model of electricity generation, large power plants produce power at a centralized location, which operates at a considerable distance from the points of consumption. And firms operating in more competitive markets incurred approximately $600M higher cost of self-disruption than those in less competitive markets.