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Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

There are many questions on which your entire business, its revenue, and eventual profitability hinges: Who is the buyer of your product/service? What is the frequency of your product sale? What kind of people constitutes your niche market? Do they have a specific requirement that is fulfilled by your product/service?

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas.

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0511 | Larry Downes: Full Transcript

LDRLB

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

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Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. FedEx offered overnight delivery services in the 1970s, letting anyone ship a product anywhere, fast, at a modest cost. Innovation Technology' But the tide is about to turn.

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Languages Your Company Should Speak (But Has Never Heard)

Harvard Business Review

Google has a history of launching products in languages that fall outside of the mainstream. Its flagship search product has been available in Irish Gaelic for many years, even though the language has only about 133,000 native speakers, all of whom also speak English. One of those conditions?

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The Billion-Dollar Social Media Question

Harvard Business Review

There is the same faith that, if we can just get a new technology adopted, the business model will follow. Facebook, I think, has been smarter about this than many others; they began with niche markets and gradually expanded outward. The biggest sign-ups these days are from Baby Boomers!)

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