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An Ordinary Man: Gerald R. Ford

Leading Blog

Richard Norton Smith’s extraordinary biography of Gerald Ford, An Ordinary Man , pulls together multiple perspectives to give essential insights into Ford’s thinking and leadership. G ERALD FORD was an inner-directed leader that gave him quiet strength. He didn’t indulge his ego. Ford had moral authority because he lived his values.

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Booknotes: 14 Ideas from The Power of Something Stupid

Leading Blog

Author Richie Norton explains that life-changing ideas are often tragically mislabeled stupid. Wouldn''t it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? If you can foresee regret, you can mind-travel to the future.

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Identifying the Biases Behind Your Bad Decisions

Harvard Business Review

In a recent paper , scholars Ryan Buell and Mike Norton (both at Harvard Business School) studied ways in which service organizations could improve customer satisfaction. In one of their studies, Buell and Norton created a fictitious travel website and asked people to search for a flight from Boston to Los Angeles.

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The Strange Behavioral Logic of the Sequester Stalemate

Harvard Business Review

Going to the moon was a much more difficult goal: astronauts would travel 270,000 miles from home. In fact, research by my Harvard colleagues Mike Norton and Todd Rogers indicates that people have an overly optimistic view of the future when it comes to wants and preferences. At the time, the U.S. landed on the moon.

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How Self-Service Kiosks Are Changing Customer Behavior

Harvard Business Review

After you enter your preferred travel details and click submit, you see the different websites that it’s searching and a running tally of the best rates found so far. While it’s searching for flights, it shows you the work that it’s doing behind the scenes to find you the perfect itinerary.

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Is Your CEO’s High Salary Scaring Away Customers?

Harvard Business Review

Bhayva Mohan, a doctoral student at Harvard Business School, along with professors Michael Norton and Rohit Deshpande, set up several experiments to gauge consumers’ willingness to buy products when equipped with knowledge about the CEO-to-worker compensation ratio of the company selling them.

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