Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment. “You can see that if you go three years out, the NPV is still negative on our investment. “Besides, Curt said we should check it out,” Gerard added. “I know,” Lotta said.
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