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The Worst Failure of All Is Wasting a Failure

Harvard Business Review

The CEO and CFO responded with, "A failure to hit ROI and NPV targets." What part of the strategy, or the tactical execution, failed? Clearly the company was painfully aware of these two failed projects. The problem came with the follow-up question, "Why did example A fail?". If an innovation initiative failed, ask why.

NPV 16