19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

Donald Cooper ( Business Speaker & Coach ) One of the challenges that I see with my Biz Coaching clients in over 40 industries around the world is that they over-complicate the simple stuff, often in order to avoid making a decision, and they over-simplify complex stuff to avoid digging into the real basic causes for their market-related, operational and management challenges.

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Build Your Brand as a Relationship

Harvard Business

In the past, they were objects or concepts. We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In the next wave, a brand shifted from a feature to a perception, from an object to an idea. The way we think about brands need to change.

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