Harvard Business Review
MAY 9, 2016
In the past, they were objects or concepts. We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
Miles Anthony Smith
AUGUST 7, 2018
Jennifer Trout, DBA ( Dean of School of Business for Rasmussen College ) I would say the number 1 competency for leadership knows how people, processes, policies, and systems work together in your organization. Just for fun, I’ve attached a few of my Business Tools: Tool #A-9: ‘Rate Your Leadership Ability.’
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