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What’s the Difference Between Influencer Marketing and Brand Advocacy?

Strategy Driven

It’s a modern version of word-of-mouth marketing. Ambassadors can drive efforts and help you reach objectives with more predictability, but campaigns have to be executed properly to get results. What makes brand advocates so powerful is social proof. Unlike influencers, it is their job to promote your brand.

Brand 65
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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives?