Harvard Business Review
OCTOBER 5, 2016
In some ways, we are still defining the different roles that fall under the umbrella of a marketing data scientist. One descriptive title I have seen for this role is “data artist” or “data storyteller.” What other barriers were we putting in the way?
Harvard Business Review
JUNE 8, 2018
It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.
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