Harvard Business Review
OCTOBER 5, 2016
As our functional needs have changed, we’ve had to adjust the kinds of jobs and job descriptions of people throughout our marketing organization. There are four roles today’s marketing teams need to cover. Digital Marketing.
Harvard Business Review
JUNE 8, 2018
I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. Data-Driven Marketing. Insight Center. Sponsored by Google.
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