Keep a List of Unethical Things You’ll Never Do
MAY 30, 2016
Efficient operations that inflict misery on food animals. Experiments and experience show that people resist leaping from innocence to evil, but they can be lured into it one innocuous step at a time. In Mistakes Were Made (But Not by Me ), Carol Tavris and Elliot Aronson discuss cognitive dissonance, in which people feel great distress when they see that they’d behaved at odds with their beliefs and values. HBR STAFF.