The widespread adoption of Eric Ries‘s work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. At IDEO, we frequently refer to Ries’s work to help clients understand approaches to innovation, and believe that we have identified a few helpful best practices that build on the approach defined in The Lean Startup.