article thumbnail

Keep a List of Unethical Things You’ll Never Do

Harvard Business Review

Efficient operations that inflict misery on food animals. In Mistakes Were Made (But Not by Me ), Carol Tavris and Elliot Aronson discuss cognitive dissonance, in which people feel great distress when they see that they’d behaved at odds with their beliefs and values. Fraudulent ac­counting that wiped out jobs and investors.

Tavris 8