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Operations

Technology

Telemarketing

B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

APRIL 17, 2015

” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. And for small- to medium-size businesses, the required resources — technology, personnel, costs, and assets — are daunting if not out of reach.

B2B

B2B Forrester Telemarketing Media

Can We Finally Eradicate Bad Products?

Harvard Business Review

MARCH 3, 2011

And outsourced technology providers, such as Bazaarvoice, made it relatively straightforward to add consumer product reviews to retail sites. The price-quality inference, a time-honored marketing concept, will surely continue to operate. Today's business world reflects a near-perfect reversal of the era in which the Seal was created.

Productivity

Productivity Products Retail Telemarketing

Leadership Digital

B2B Salespeople Can Survive If They Reimagine Their Roles

Can We Finally Eradicate Bad Products?

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