Harvard Business Review

SEPTEMBER 3, 2014

That’s bad news and worse management. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. This ultimately required greater centralization and limiting local operator flexibility and discretion. For the most part, local managers followed the yield management rules.

Hotels 9

Hotels Yield Management Discount Review 9

Harvard Business Review

SEPTEMBER 3, 2014

That’s bad news and worse management. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. This ultimately required greater centralization and limiting local operator flexibility and discretion. For the most part, local managers followed the yield management rules.

Hotels 8

Hotels Yield Management Discount Review 8

Harvard Business Review

MARCH 23, 2015

These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies.

Franchising 9

Franchising Sports Merchandising CRM 9