Eric Jacobson
MAY 7, 2018
Enable buyers to participate in creating what they want. Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." Provide the unexpected that triggers a euphoric response.
Harvard Business Review
SEPTEMBER 20, 2012
When participants from a high-performing division of a Fortune 100 company were polled during a Thunderbird webinar, fully 60% said their division was successful despite their leaders. This is harsh. And 35% of respondents in a broader study of all high-performing companies said the same thing. How does that happen?
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