Strategy Driven
DECEMBER 20, 2023
Building robust customer relationships fosters loyalty and generates positive word-of-mouth marketing, a priceless asset for small businesses. Stay informed about industry trends, market shifts, and emerging technologies.
Harvard Business Review
AUGUST 5, 2011
And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. Fast forward to the spring of 2006, when I was teaching a course at Emerson College. But for most people, at least in the U.S.,
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