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Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

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When is Spinning the Message a Good Thing?

Marshall Goldsmith

A: Every company that sells products or services "spins" these in a positive way to clients. The sender describing the benefits truly believes that the overall impact to the receiver of the message is positive. In the short-term, positive projections for the future may motivate people to buy products, services or stocks.

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Change the Way You Define Yourself

Marshall Goldsmith

For successful people, most of these characteristics can be described by very positive words, such as: "intelligent," "dedicated," "results oriented," or "winner." Here is a quick exercise that may help you determine how your own self-definitions are propelling you to success - or inhibiting you from positive change. Life is good.

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7 Steps to Boost Your Leadership Self-Confidence

Marshall Goldsmith

Why should you expect your direct reports to demonstrate positive enthusiasm, if they don't see it in you? In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Gather a reasonable amount of data, involve people, then follow your gut and do what you think is right. All humans do. Life is short.

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Three Traps to Avoid When Choosing a Successor

Marshall Goldsmith

All successful leaders are successful because of many positive qualities and in spite of some behavior that needs improvement. As long as the organization will be headed in a positive general direction - and achieving results - try to recognize that your successor's different path may actually turn out to be a better path.

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When Leadership Coaching Works (And When It Doesn't)

Marshall Goldsmith

A: In my work as an executive coach, I only get paid if my clients achieve a positive, lasting change in behavior - not as judged by themselves, but as determined by their key stakeholders. CK Prahalad or Vijay Govindarajan), most - including me - are not. Q: When does leadership coaching work? When is it a waste of time?

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Advice for the Acquired

Marshall Goldsmith

o Look for the positives in the company that acquired yours. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Don't make assumptions about the future based upon your history with the old company. Realize that - as a professional - you may well be starting over. Life is good.

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