Let's Grow Leaders

JULY 7, 2023

So many leaders feel the need to be right to demonstrate competence or to feel like they have all the answers, but in most leadership positions this doesn’t fly anymore and leaders need to be wrong from time to time. So last week I was at my favorite store for such things, REI, and REI is not a sponsor.

Reis 234

Reis Learning-by-Doing Definition Magazine 234

Eric Jacobson

SEPTEMBER 25, 2023

She explains why you need not only passion and purpose to win big, but also: a willingness to take decisive action grit sweat equity determination positive attitude Elting’s fascinating story began with her entirely self-funded business launch that started in a dorm room. I have learned a great deal from listening carefully.

Reis 104

Reis Welch Competitive Advantage Drucker 104

In the CEO Afterlife

MARCH 26, 2012

The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. But in this case, the second mouse got a good bite of the cheese – the #2 position in an exploding market. When your brand has cult status (as both brands do), you have the power to break a lot of rules.

Reis 240

Reis Brand Apparel Energy 240

Lead by Adventure

FEBRUARY 12, 2015

You can find tubular webbing online, or at local outdoor stores, such as REI. You will ask the group certain questions, and each person will need to position himself or herself along the line according to how they answer each question. It comes in several different colors, and you want to get webbing that is an inch wide.If

Team Building 100

Team Building Reis Participative Follow-up 100

Harvard Business Review

NOVEMBER 1, 2016

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Last year REI announced it was closing all its stores on Black Friday to encourage employees and consumers to spend the day outdoors with their families and friends. increase in revenue, to $2.4

Brand 8

Brand Reis Loyalty Bottom-up 8

Harvard Business Review

MAY 24, 2016

Providing a positive experience at this time of anticipation is a tremendous opportunity for retailers to deepen their relationships with customers and build loyalty for their brands. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

FEBRUARY 25, 2014

Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy. How are your competitors positioned, and where are they likely to grow and expand? Reflect on your collective capabilities as an organization.

Marketing 9

Marketing Reis Brand Retail 9