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Stefan Ries on SAP’s Most Comprehensive Workforce Skills Upgrade

HR Digest

SAP SE Executive Board Member and Chief Human Resources Officer, Stefan Ries explains how he is utilizing AI and Big Data to advance HR analytics as the foundations for a successful global future. Stefan Ries: Many individuals with autism spectrum disorders are well-educated and have valuable skills to contribute in the workplace.

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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Al Ries is one of my brand heros. He talks a lot about positioning. Wikibrands talks about the impact of social media on this positioning. I am CEO between positions. It inspires me to remain active in Social Media. Sometime the Time Management Guy in me questions if it is a good use of time. I love branding.

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Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

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Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. She is President of Ries & Ries based in Atlanta, GA.

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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. They built 75 of version 6 in January 2014 and response so far has been positive. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks. They cycled through several product iterations.

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In Praise of Irrational Innovators

Harvard Business Review

While many innovators hate the term, a devil's advocate plays a very healthy role in a creative process by presenting plausible, alternative (and often less positive) explanations of observed phenomena. As detailed by Steve Blank , Peter Sims , Eric Ries, and others, innovators should follow this mantra as well. Run experiments.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Here are three core strategic assets that Starbucks will ultimately sacrifice by moving from a coffee expert positioning to that of a food generalist. Did you like this?

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