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Performance Measurement

Strategy Driven

Supplementing profits with ROIC and revenue growth is a step in the right direction to ensure that the profits a business earns are actually creating value, not simply over-consuming capital that another company could better deploy. However, profits, ROIC, and revenue growth are backward looking.

ROIC 62
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Five Common Strategy Mistakes

Harvard Business Review

It's the positioning you choose that will result in achieving the goal; the actions are the path you take to realize the positioning. Moreover, when Porter defines strategy, he is really talking about what constitutes a good strategy — one that will result in a higher ROIC than the industry average. make acquisitions).

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Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

This is ineffective deal management, and it eventually leads to loss of positioning with customers, and, over time, the nurturing of “commodity competencies.” Business results were outstanding: EBITDA more than doubled in the first year and ROIC increased almost 300%, with fewer sales people.