Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 13

Trout Ries Brand Retail 13

Lead on Purpose

OCTOBER 23, 2009

I had listened to a podcast and read positive reviews about the book, so I was happy to receive a copy. Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public.

Succession 154

Succession Covey Trout Godin 154

Persuasive Powerhouse

SEPTEMBER 8, 2010

It’s hard for us normal folk to imagine how disconnected those in positions of power and privilege can be from what we experience, but it it all too common. Turns out he was just a normal guy who loves trout fishing. That story made the rounds for several months and damaged that exec’s reputation.

Blog 172

Blog Self-aware Trout Learning-by-Doing 172

Miles Anthony Smith

AUGUST 7, 2018

Compassion is a much more positive and useful trait than empathy. Key components of courage include clarity of one’s own values, a deep sense of ethicality, being positively self-critical,being able to let go and move on, resilience to setbacks. Please DO NOT reward those who do a great job simply with more work!!!!!

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 21, 2012

One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind. In effect, answers to these questions become a brand's shared purpose statement, and serve to replace that longstanding child of war: the positioning statement. Society is to blame; that is, marketing society.

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

JULY 28, 2016

If that’s not feasible for your position, designate a few hours each day for home life only — an hour during dinner or bedtime with the kids — when you can eliminate distractions and focus on family. So leave your work at the office. If you work at home, don’t bring your laptop to bed or use it on your couch.

Stress 8

Stress Trout Hotels Survey 8

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. .” In this view, a brand is something applied to what you make. In the next wave, a brand shifted from a feature to a perception, from an object to an idea.

Brand 8

Brand Airlines Health Care Trout 8