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Positions Ponder. People Purchase.

Tony Mayo

Positions Ponder. Plenty of sales are made on this type of knowledge, but I get even better results by going another step. People Purchase. Companies don’t buy products. People do business with people.&# It was my turn to sink into my chair, hurt and defeated. I certainly saw her point. But what was I to do about it?

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How to Gain Credibility When You Have Little Experience

Harvard Business Review

Find out what specific types of knowledge people in your industry crave — and lack — and build your area of expertise around it. For instance, you may not have worked in the industry or this specific position before, but chances are you possess useful insights simply because of your geographic or demographic background.

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