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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format.

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First Look: Leadership Books for July 2021

Leading Blog

The Power of Clarity : Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment by Ann Latham. In The Power of Clarity , Ann Latham exposes the unrecognized confusion and explains how to eliminate it. The Power of Trust : How Companies Build It, Lose It, Regain It by Sandra J. Sucher and Shalene Gupta.

Books 307
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How to Get Employees to Care About Your Company

Let's Grow Leaders

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. But don’t overlook the power of your employees to tell your story. ” Yes. Define your image.

PR 180
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

Social media is a powerful tool to help you reach new customers and promote special offers or deals at your pharmacy. This could include everything from traditional advertising to online marketing to PR and events. A Strong Social Media Presence. Determine what makes sense for your business and budget, and then execute your plan.

Insurance 210
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Leadership—Unwrapped and Unadorned

Lead Change Blog

The PR team elected to pass this complaint letter in response to then CEO Herb Kelleher with a bit of background about the never-happy customer. John Ellis wrote a powerful article entitled “Strategy” that appeared in Fast Company magazine. In less than a minute, Herb penned a quick note to the customer. “Dear Ms. .

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More Than a Buzzword: Let’s Be Honest About Diversity and Inclusion

N2Growth Blog

This can lead one to a belief that in certain cases D&I isn’t any more than a PR play. Even after an employee has spent some time in an organization, dismissiveness leaves many feeling undervalued and unable to instill initiatives or programs they were hired to complete.

Diversity 251
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5 Ways Success is Holding You Back

Let's Grow Leaders

You Believe Your Own PR. Learn to maximize the power of sucessful success and your world will change exponentially. If you don’t slow down to truly understand what worked, you’re much less likely to succeed in the next endeavor. Failure is much more likely to give us the pause needed to think, regroup, and improve.