Customer Disloyalty and Business as We Shift Toward Subjectivity

First Friday Book Synopsis

Sheth is about a lot of things, especially the power of passion and purpose in business. Sheth Jeffrey Swartz passion purpose Rajendra S. I had three different people recommend a book to me last week. The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. But it is also [.]. Randy's blog entries customer disloyalty customer loyalty David B.

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How to set the right context to add more power to your story

Rajesh Setty

Let me share a real-life example to illustrate the power of setting the right context: I was at the ICC Annual Banquet yesterday (thanks to Diana Rohini LaVigne ) which turned out to be simply an awesome program. That’s the power of setting the right context in action.

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