Coaching Tip

JUNE 24, 2011

The formula for becoming known is laid out in the book, " Celebritize Yourself ," by Marsha Friedman, a publicity specialist, writer, national radio personality, public speaker and CEO of the PR firm EMS Incorporated. . Friedman says "it all starts with a book." Why a book? It makes that person special and unique.

PR 106

PR Human Capital Social Capital Open-book 106

Coaching Tip

DECEMBER 26, 2011

We all now have unprecedented power to see over fences and through the walls past public relations (PR) departments and right into the innermost workings of organizations, even into boardrooms and into the characters of the individuals who lead organizations. We can evaluate not just what they do, but how they do it. That's the secret.

Uncertainty 109

Uncertainty Reputation Human Capital PR 109

Harvard Business Review

JUNE 15, 2018

When you discover you have a boss who isn’t advocating for you, the knee-jerk reaction is often to advocate for yourself and become your own PR machine. Perhaps your boss is trying to advocate for you but lacks the social capital and credibility to successfully advocate for anyone. That’s often a mistake.

Mentor 15

Mentor Short-term PR Social Capital 15