Eric Jacobson

FEBRUARY 14, 2022

Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team. These expert practitioners share their real-life world stories, advice and the actions they took to be successful.

Public Relations 65

Public Relations Handbook PR Press Release 65

Lead Change Blog

MAY 20, 2021

The public relations team struggled to find new ways to try and appease Mrs. Crabapple. The PR team elected to pass this complaint letter in response to then CEO Herb Kelleher with a bit of background about the never-happy customer.

Leadership 226

Leadership Airlines Letter Audience 226

The Horizons Tracker

FEBRUARY 26, 2020

. “This kind of troll does not need to hide in the dark web or a black market; this troll is employed in the politician’s in-house team, or a PR firm or a digital marketing company.” ” Trolling business models. “This has enabled them to downplay the political and moral consequences of what they do.

Report 80

Report PR Politics Advertising 80

Lead Change Blog

JUNE 24, 2019

Whilst intuitively leaders knew that the level of trust in the organisation impacted team performance and company value, there was no concrete evidence to support this. No longer can leaders assume that breaches of trust can be dealt with by great PR interventions.

Supply Chain 345

Supply Chain Reputation Leadership Bottom-up 345

N2Growth Blog

FEBRUARY 6, 2020

Diversity and inclusion is a buzzword in the business world, countless company websites tout their commitment to building diverse teams and inclusive cultures. This can lead one to a belief that in certain cases D&I isn’t any more than a PR play. But what does this all really mean and why should companies care?

Diversity 214

Diversity Attrition PR Simon 214

Lead Change Blog

OCTOBER 18, 2012

COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO Connection Lisa Petrilli’s corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating [.] lisapetrilli Get your copy now at thecharacterbasedleader.com, Amazon, Barnes & Noble or iTunes

COO 285

COO Pharmaceuticals PR Organizational Behavior 285

Women on Business

JANUARY 9, 2011

You find yourself in a situation where you are the strongest player assigned to the team. How can you maintain the integrity of the team and affect the outcome for the positive? Here are 10 ways to increase your team’s productivity and overall chance for success. Value the team more than the outcome. Now what to do?

Press Release 169

Press Release Team Discount PR 169

Strategy Driven

DECEMBER 24, 2019

The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. You have to look mainly at the experience, not only of the agency but of the team that will take care of your account.

PR 13

PR Public Relations Crisis Loyalty 13

CEO Insider

MARCH 24, 2021

I’ve had the good fortune to be part of many outstanding teams during my career. About 30 years ago, I was part of a four-person ad hoc team that we assembled to compete for an advertising and PR account. It’s memorable and meaningful for me because it’s when I first experienced how asking great questions […].

PR 52

PR Licensing Advertising Magazine 52

Let's Grow Leaders

OCTOBER 8, 2014

You Believe Your Own PR. I’m amazed at how many leaders have the audacity to attribute the team’s success to their leadership. If you don’t slow down to truly understand what worked, you’re much less likely to succeed in the next endeavor. I see this happen with leaders at all levels. Where are the holes?”

Succession 394

Succession Gilbert PR Learning-by-Doing 394

Strategy Driven

DECEMBER 8, 2021

Hiring a PR specialist will increase a brand’s media coverage, which can lead to a bigger social media following and customer base. Yet, keeping customers happy might feel difficult for new business owners, as they may not have a large customer service team to resolve issues. Hosting one-to-one meetings with your direct reports.

Brand 111

Brand PR Loyalty Reputation 111

leaderCommunicator

NOVEMBER 3, 2017

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Why Costco Said “No” To Black Friday Creep By Jon Picoult ( @ JonPicoult ), Watermark Consulting “Remember the good old days when U.S. consumers actually took the time to celebrate Thanksgiving – and retailers let them do it?…”.

PR 101

PR Team Building Retail Consultative 101

N2Growth Blog

JULY 26, 2017

This week, after months of reflection, I’ll be instructing our team to remove all references to thought leadership from our materials. I want to free our team to think bigger, better, and in new and different ways. Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone.

Leadership 241

Leadership Constraint Disruptive Innovation PR 241

HR Digest

FEBRUARY 10, 2024

PR Newswire recently reported on a study by PeopleScout and Spotted Zebra that found that 9 out of 10 HR leaders believed that employee reskilling would be necessary for 50 percent of their workforce.

Trends 129

Trends Training Environment GDP 129

Tanveer Naseer

AUGUST 9, 2017

You aren’t likely to be affected by any team bias or prejudice, and probably find it easy to remain objective about the organization’s short-term and long-term needs. Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team.

Management 276

Management Short-term Long-term Objective 276

Career Advancement

JANUARY 7, 2019

“The speed of the boss is the speed of the team.”. Be a Great PR Agent. Lee Iacocca~. Tom had been working as a manager for almost a year. He was good at evaluating people’s performance, pointing out areas for improvement, and saying “thank you” often. To him, those were the things that a good boss did.

Tips 197

Tips Loyalty How To Mentor 197

Leading Blog

JULY 16, 2021

We often if PR and spin as one and the same, but done right says Horn, it isn’t. Stay grounded, align around your core values and mission, and remind your team what you stand for. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. And then there’s winning.

Self-aware 268

Self-aware Public Relations Brand PR 268

The Horizons Tracker

MARCH 24, 2021

For instance, Spotify teamed up with Ancestry to “create playlists that match their genetic ancestry” Or Airbnb, which worked with 23andMe to offer trips based upon one’s genetic heritage. This coincided with a growing number of multinationals using genetic data in their marketing campaigns.

Ethics 128

Ethics PR Marketing Advertising 128

Women on Business

JUNE 16, 2011

If you’re a PR professional, there really is no need for someone else to provide you with public relations services. While you or someone else from your team might learn enough to do an OK job, you will hardly have the time to perfect secondary skills. About the Author.

PR 217

PR Outsourcing Learning-by-Doing Public Relations 217

Strategy Driven

NOVEMBER 17, 2021

That means you need to know your team intimately enough to determine who will do a good job, and who can’t be trusted with certain responsibilities. Sometimes someone quits mid-project, sometimes management changes operational focus throughout a given company, sometimes budgets dry up, sometimes bad PR impacts project viability.

Project 115

Project Skills Delegation Management 115

Chart Your Course

FEBRUARY 3, 2014

They support companies that develop and execute robust corporate social responsibility strategies, but they can also identify when they’re just empty PR stunts. Ask your team how they’d like to be engaged. Millennials are changing the dialogue around responsible business practices.

PR 182

PR Survey Download Construction 182

Lead from Within

JUNE 9, 2018

Social media provides a great platform to connect leaders and their teams (especially if they’re working in remote locations), prospective customers, and other stakeholders. Forget what you know about traditional communication and use social media to focus on getting to know your customers, team and clients.

Media 147

Media Skills PR ROI 147

Let's Grow Leaders

MAY 29, 2015

Sadly, it starts with good intentions: an effort to get everyone on the same page; a PR team who wants to ensure all employees share the same story; or efficiency studies that show the “right way” to do things saves much more time. I’ve met VPs whose fear has caused a dangerous bot-like trance.

PR 180

PR Guidelines Media Efficiency 180

Roundtable Talk

NOVEMBER 16, 2020

Thanks to those who joined us for our Ask the Expert conversation with Amy Laski, founder of Felicity PR. We had a great time unpacking the joys and unique challenges of building virtual teams during the highs and lows of a pandemic.

PR 36

PR Team How To 36

Women on Business

DECEMBER 28, 2010

They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.

Press Release 239

Press Release PR Mentor Discount 239

Strategy Driven

APRIL 27, 2020

Lending your business’s support to a local charity, sports team, or other good cause will boost your profile in the local area while offering support to a worthwhile cause. Sponsoring and supporting events or charitable organizations is beneficial from a PR perspective and will help your business to be accepted as part of the community.

Marketing 91

Marketing PR Audience Tools 91

HR Digest

DECEMBER 10, 2021

We are huge advocates of hiring a diverse set of candidates, most of whom do not have a traditional background in PR or within the industries we work in. The HR Digest: What measure(s) did you take with your team to ensure that Bevel’s global corporate culture would reflect its D&I goals? Can you give a specific example?

Diversity 52

Diversity PR Long-term Short-term 52

Modern Servant Leader

JUNE 22, 2012

Leaders : What the leadership team believes about the culture. To strengthen this side, check yourself and fellow leadership team members. Ask trusted advisers, mentors and others to provide you and the team feedback – especially in larger meetings. What does the corporate PR, HR and similar material say?

PR 196

PR Mentor Tools Analysis 196

Strategy Driven

MARCH 10, 2020

To make sure your team is up to date on the latest threats and hazards, dedicate time each year to proper safety training. Bringing in safety professionals is a great way to make sure you and your team are prepared to handle a worst-case scenario. A few moments of your time could keep your team alive. Set Clear Kitchen Protocol.

Tips 73

Tips PR Training Survey 73

Persuasive Powerhouse

JANUARY 11, 2011

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.

PR 214

PR Leadership Public Relations Greenleaf 214

Women on Business

APRIL 23, 2012

We have our P&L’s sent to us every two weeks so that our team knows if we are on schedule with our sales and marketing or if there is a billing error someplace that needs to be addressed. Either that or our numbers can increase the motivation of our team if it’s being run correctly. Are you afraid to invest in a new PR agency?

CPA 204

CPA PR Advice ROI 204

Women on Business

NOVEMBER 30, 2010

By Sylvia Lafair Now that the old model of command and control is out the window and team collaboration is the norm what has really changed when things go wrong? By Sylvia Lafair Now that the old model of command and control is out the window and team collaboration is the norm what has really changed when things go wrong?

Teamwork 184

Teamwork Press Release Discount PR 184

Strategy Driven

AUGUST 2, 2020

There are ways around this, as people develop more in remote teams and get better at communicating with each other in non-traditional working environments. Remember too, that outsourced services can also work alongside your own teams, such as outsourcing SEO to allow your PR team to focus more on other areas.

Outsourcing 88

Outsourcing PR Constraint Guidelines 88

Women on Business

JANUARY 4, 2011

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? If you want a team of dedicated employees working diligently to accomplish goals, helping each other succeed, and helping you reach new heights in your business, consider a guilt-prone hire. Translation: Guilt is good!!

Press Release 170

Press Release Discount PR Magazine 170

HR Digest

MARCH 22, 2021

Companies can leverage purpose and values in both their internal and external communications such as newsletters, internal emails, routine interactions with the outside world in the form of events and PR exercises, and job ads. This affects how they lead their teams, and decisions are easier to make as they have certain values to uphold.

Brand 88

Brand PR Media Reputation 88

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves.

PR 9

PR Diversity Public Relations CEO 9

Women on Business

JANUARY 11, 2011

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Press Release 157

Press Release PR Discount Magazine 157