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Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. LG has devised payment subscription plans that makes its products affordable. Glocalization” of products has made LG successful where other South Asian companies have struggled.

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The Strategy Book

Leading Blog

Third, there are tools that I have found valuable in my work with some of the most successful organisations in the world."

Strategy 282
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Products and Services that Address Deep Rooted Social Problems

Strategy Driven

Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. These products and services become even more powerful through a lens of deep sustainability, co-solving multiple problems and incorporating multiple benefits. Where it replaces darkness, it creates four more productive hours per day. All rights reserved.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […]. He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […]. Bob''s blog entries Apple Brilliant Mistakes C.K.

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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14.

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