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Stop Selling And Start Leading

Eric Jacobson

“Today’s savvy buyers are impatient with old-school selling tactics and stereotypical sales behaviors,” explain the authors of the new book, Stop Selling And Start Leading: How to Make Extraordinary Sales Happen. Calvert : This change has been taking shape for over a decade.

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If I Read One More Platitude-Filled Mission Statement, I'll Scream

Harvard Business Review

On the other hand, we have quarterly objectives we pay attention to, but these shorter term tactics can lack inspiration. Prahalad in their HBR piece — Strategic Intent. What becomes clear is that we are missing a directional document that is both inspirational and concrete.

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If I Read One More Platitude-Filled Mission Statement, I'll Scream

Harvard Business Review

On the other hand, we have quarterly objectives we pay attention to, but these shorter term tactics can lack inspiration. Prahalad in their HBR piece — Strategic Intent. What becomes clear is that we are missing a directional document that is both inspirational and concrete.