Harvard Business Review

NOVEMBER 28, 2012

There's another negotiating tactic we haven't talked about in detail. A Press Release. I wanted you to review this press release before you left. But I didn't ask you for a draft release. He asked Roberta to hold off on the release. I don't want this decided in the press," he said.

Case Study 15

Case Study Press Release Proposal Cooper 15

Harvard Business Review

FEBRUARY 17, 2012

At most companies today, rolling out a price increase involves a few quick edits to an old press release or a letter to buyers. But times have changed and so must your tactics. The key is to demonstrate to retailers (and help ensure) that consumers will accept the price increase.

Price 13

Price Retail Press Release Banking 13

Harvard Business Review

APRIL 16, 2015

This was a clever use of social media, but not the only launch tactic. Taco Bell supported the social media stunt with a press release, national media coverage and Super Bowl commercial. Use social media to leverage and support an in-person launch event.

Media 8

Media Tactics Productivity Products 8

Strategy Driven

FEBRUARY 3, 2012

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Complete generic press kits. Formula press releases and features, which can be locally customized. by Hank Moore. Any company or organization is like a tree. Recognize the role of professional communicators. Seek qualified counsel.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

JULY 6, 2015

But managers are struggling to understand these tactics. Price lists had to be recalculated, typed up, and mailed to distributors and customers; new catalogs, labels, and signs had to be printed and press releases drafted. It is not unusual for prices to change on sites like Amazon, Expedia, and Priceline several times a day.

Price 8

Price Press Release Tactics Airlines 8

Harvard Business Review

OCTOBER 14, 2014

This epidemic is what I like to call the robot invasion , which came about when public relations specialists stopped caring about the writer behind the email, and in turn started writing templated pitches to spam publishers for press.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

OCTOBER 27, 2015

This is the most frequent complaint I hear from the competitive intelligence analysts in my certification classes: their marketing bosses are exceedingly tactical in their requests for competitive data. ” But as marketers know, marketing is no longer about advertising or press releases alone. And I understand the appeal.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

N2Growth Blog

SEPTEMBER 24, 2010

I thought perhaps I was misunderstanding what was being said, so I decided to Google the phrase “Culture Trumps Strategy&# and found that Stanford offered an Entrepreneurship Lecture by this title, I found several CEOs using the phrase in speeches, press releases, etc., Business should be fun.

Blog 320

Blog Strategy Brand Bottom-up 320

Miles Anthony Smith

JUNE 30, 2018

This can net you some great SEO as well as traditional press through newspaper links, press release mentions, etc. While each of these networks has different requirements, it's important to always play by the rules and avoid any blackhat or shady tactics.

Content 82

Content Blog Audience How To 82