AI adoption has more than doubled since its inception in 2017 when it first entered the realm of marketing. In just six years, businesses have learned to use this technology to speed up their processes and enhance profits.
Process automation is the most widespread use of AI today, particularly as marketers discover its usefulness in the realm of online marketing.
AI marketing automation offers several benefits to modern businesses on a budget. Find out what it is and how it can help you here.
What Is AI?
AI stands for Artificial Intelligence. It consists of machines imitating human intelligence.
These machines usually perform tasks that require human elements, such as:
- Speech recognition
- Language translation
- Visual perception
AI relies on deep learning, neural networks, and algorithms to mimic human intelligence. It can interpret, analyze, and learn from data to carry out tasks without human intervention.
Thanks to these abilities, when combined with automation software, AI is well suited to automating routine marketing processes.
Some examples of automated marketing tasks include:
- Email automation
- Personalization
- Channel optimization
- Predictive analytics
- Customer service (bots)
You might think that AI would make your communications seem robotic.
However, these machines are surprisingly intuitive and even charming. They can engage with your customers in line with your brand’s communication style.
The benefits of AI in marketing
AI-powered marketing automation helps streamline your marketing processes, leaving you with more time to focus on other tasks, like refining your marketing strategy.
It’s a lot easier to send minutely personalized content to your customers with AI. Thanks to advanced algorithms and data analysis, AI tools can predict customer preferences and behaviors much faster than humans can.
This makes AI a cost-effective way to maximize your digital marketing ROI. AI tools are much cheaper than hiring people to pore over reams of data and carry out repetitive tasks.
Thanks to AI, you can quickly expand your marketing reach by using your human employees for tasks requiring more skill and thus double your marketing efforts.
The future of AI marketing automation
This guide to inbound marketing, published just last year, predicts that AI might be useful further down the funnel when it comes to engaging with customers and managing leads.
Today, we already have this technology. Based on the rapid evolution of AI, we can safely assume that it will become even more integrated into the marketing automation process.
There is no shortage of tools to help you get on board with AI marketing. You can choose from a wide range of affordable AI platforms, chatbots, and software to help you get started.
Don’t get left behind
If you want to reap the benefits of AI, now’s the time to upskill your employees, refine your data strategies, and invest in relevant technology.
We live in exciting times, and those who embrace these changes will enjoy the matchless precision and efficiency available with AI.