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REI Sets The Example For Creating And Living Core Values

Eric Jacobson

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?

Reis 70
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The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Two similar products, two strategic paths, two successful energy drink companies.

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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He On encouraging brave organisations AI is going to continue to be very important as an unlocker of productivity for businesses. That’s what brave companies do.

Reis 104
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A Monster of an Idea

In the CEO Afterlife

For brands that are not first-in, conventional wisdom suggests creating a better product than the leader. However, the energy drink category is not about product differentiation. An entire chapter is spent on avoiding the urge to “line extend” versus creating unique new products.

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5 Quick and Easy Icebreaker Games You Can Do with 1 Piece of Webbing

Lead by Adventure

You can find tubular webbing online, or at local outdoor stores, such as REI. If you will be facilitating these icebreaker games for more than one group at a time, then you will need one length of webbing per group. It comes in several different colors, and you want to get webbing that is an inch wide.If

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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. It’s called psychological ownership.

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Sell Your Product Before It Exists

Harvard Business Review

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.