article thumbnail

Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He On encouraging brave organisations AI is going to continue to be very important as an unlocker of productivity for businesses.

Reis 104
article thumbnail

The Brands That Make Customers Feel Respected

Harvard Business Review

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Last year REI announced it was closing all its stores on Black Friday to encourage employees and consumers to spend the day outdoors with their families and friends. increase in revenue, to $2.4

Brand 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. PwC has observed that niche products, experiences, and services uniquely suited to individual tastes, interests, and aspirations have become “the new consumer indulgence.”

Retail 9
article thumbnail

Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10
article thumbnail

Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season. Competing on price also produces less of an advantage now.

Retail 8
article thumbnail

Using Facebook to Capture Customers

Harvard Business Review

A smarter approach is to reward fans by, for instance, providing Facebook-only discounts and sneak peeks at upcoming products. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. David Dorf is the Senior Director of Technology Strategy at Oracle Retail.

Retail 15
article thumbnail

What It Might Mean If We All Work From Home

The Horizons Tracker

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Shifting sands.

Reis 80