Rajesh Setty

JULY 16, 2013

Your job is to get into their shoes and experience a day in their life without and with your product or service. For you to make a dent in the universe, the idea and the belief that your product is a “must” have to spread without friction. All the best!

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

DECEMBER 18, 2012

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

Metrics 17

Metrics Media Ries Reference 17

Harvard Business Review

OCTOBER 15, 2012

Or you launched a new product and not only does it fail to sell, customers actually hate it. When you start a company, launch a new product, or take on a job, there is the fantasy of a simple linear world: you will work hard and your dream will happen. Learning is the essential unit of progress for start-ups," writes Ries.

Ries 22

Ries Learning Curve Learning-by-Doing Bottom-up 22

Harvard Business Review

APRIL 23, 2014

As the world becomes more digitized, generating more information surrounding products and services and speeding up processes, large and small companies in every industry, even manufacturing, are starting to compete more like the software industry, with short product lifecycles and rapid decision-making. and compete successfully.

Ries 10

Ries Waterman Finance Competitive Advantage 10

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

OCTOBER 15, 2012

Or you launched a new product and not only does it fail to sell, customers actually hate it. When you start a company, launch a new product, or take on a job, there is the fantasy of a simple linear world: you will work hard and your dream will happen. Learning is the essential unit of progress for start-ups," writes Ries.

Ries 19

Ries Learning Curve Learning-by-Doing Bottom-up 19

Harvard Business Review

OCTOBER 8, 2014

In fact, it’s likely that you’ve already failed, or will soon (perhaps you launched a product that didn’t sell, were passed over for a promotion, flubbed a presentation, or any of a million other varieties). The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time.

Ries 14

Ries Open-book Competitive Advantage Education 14

Harvard Business Review

APRIL 30, 2014

And is it possible to encourage the “right kind” of questions — the ones most likely to lead to productive results? To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.”

Company 10

Company Ries Christensen Innovation 10

Harvard Business Review

APRIL 2, 2013

While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. As our product matured, we again tapped domain-specific social networks for product integration and traditional marketing efforts.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

JULY 16, 2013

Most of the executives I meet with, regardless of their industry, now promote UX as key to their product strategy. For a designer like myself, it''s easy to recognize which executives know their products intimately, and which manage from a spreadsheet. The CEO as Lead Product Designer. They use their products on a daily basis.

Leadership 10

Leadership Ries CEO Productivity 10

Harvard Business Review

MAY 24, 2012

Their holistic visions of product and service experiences are put aside in favor of significantly thinner software. The team defines, designs, develops, tests, finds a bunch of things wrong, and ships the product anyway. We knew from previous research that increasing this response rate would increase product usage and satisfaction.

Agility 12

Agility Ries Constraint Software 12

Harvard Business Review

JUNE 13, 2014

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. Scaling Akamai — Part 1: A Little Fat.

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

OCTOBER 1, 2012

If Gerber's failed adult food business had been born outside of its existing organization, would the managers have distributed a product that looked like Gerber baby food? But one thing is certain: faced at the onset with internal pressure to drive cost out of production, it was far less likely that Gerber could truly innovate.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. It's about building products that transform the world and drive the humanity forward. It's boring and grueling, and that part is never part of the movie." It's not about the fame, glory or money.

Entrepreneur 18

Entrepreneur Ries Hammer Technology 18

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. It's about building products that transform the world and drive the humanity forward. It's boring and grueling, and that part is never part of the movie." It's not about the fame, glory or money.

Entrepreneur 18

Entrepreneur Ries Hammer Technology 18

Harvard Business Review

APRIL 30, 2012

In The Lean Start-Up , Eric Ries talked about vanity metrics — numbers that create the illusion of success, rather than validate actual progress. Think twice if your resume gets more share-of-mind than building great products. In fact, in our book Passion & Purpose , several stories from young leaders involved start-ups.

Ries 16

Ries IPO Entrepreneur Maturity 16

Harvard Business Review

MAY 13, 2014

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Product development: g etting closer to customers and moving faster.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Leading Blog

JANUARY 26, 2018

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. You don’t want people to start amping up expectations for an early version of your product. The mistake is to launch it and get PR people involved.

Entrepreneur 166

Entrepreneur Altman Venture Capitalist Ries 166

In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness. This bigness is bad business.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Sergio Zyman, in The End of Marketing as We Know It , says: “A brand is essentially a container for a customer’s complete experience with the product or company.”

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 8

Company Ries Maturity Innovation 8

Ask Atma

MAY 5, 2012

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. It is now possible to shift a large part of the market research into the product development phase. You call this your minimum viable product (MVP).

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

OCTOBER 17, 2012

Whether disruptive innovation involves a product, service, company, or especially, an individual, Christensen provides a robust theory for learning how to lead. He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry.

Books 12

Books Christensen Ries Disruptive Innovation 12

Harvard Business Review

JANUARY 2, 2013

We seed our organizations with resources — people, capital, and equipment — and those resources have productive value in certain areas. As Eric Ries and Steve Blank are so quick to point out, innovation requires iteration. Penrose explained that all things equal, a firm's history determines its future.

Innovation 8

Innovation Execution How To Ries 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Eric Ries brought the concept of the Lean Startup into our zeitgeist. Not products. An agency used to act as the executional arm of the marketing department.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 21, 2011

A decade into the 21st century, it has never been clearer that not letting yesterday's institutions, products, services, "business models," roles, tasks, assumptions, and beliefs fail — that our endemic, systemic failure to fail — is a titanic roadblock standing in the way of a more authentic, enduring prosperity.

Hypercompetition 15

Hypercompetition Ries Definition Bottom-up 15

Harvard Business Review

FEBRUARY 4, 2013

Workplace proximity can be equally productive. If you want to form meaningful bonds that lead to productive collaboration and innovation, make room for more close encounters. Proximity can lead to friction, and friction can rub people raw. But it can also light a fire , one that warms and binds us into a family.

Constraint 10

Constraint Innovation Ries Resources 10

Harvard Business Review

MARCH 22, 2011

They then researched and analyzed the markets, segmented them, and developed products. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." A billion dollars kind of became a mantra.". If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

OCTOBER 3, 2014

If I can spend $10,000 for a one-day experiment that will tell me if a product won’t work in the future — that’s cheap. Often, these investments require that we drive consensus and be as sure as possible before we experiment. Others, however, are far less risky.

Consensus 12

Consensus Innovation Company Ries 12

Harvard Business Review

NOVEMBER 7, 2018

To generate publicity that allows them to solicit broad feedback on their beta product. From Boston to Beijing to Bangalore, entrepreneurs and investors rattle off the importance of designing focused experiments to test hypotheses in a capital-efficient fashion in order to achieve product-market fit.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

FEBRUARY 13, 2017

Discovery-driven planning offers a lower-risk way to move a product forward in the face of “what is unknown, uncertain, and not yet obvious to the competition” so that firms can “learn as much as possible as cheaply as possible” while pursuing new ventures. “One out of every six garments sold in the U.S.

Planning 8

Planning Benchmarking Project Competitive Advantage 8

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” ” That is, targeted tests designed to deliver unambiguous insight into business value. .”

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

MARCH 23, 2012

I didn't create any kind of ranking algorithm while making my choices, but did consider three basic criteria: Do the individual's ideas bring clarity to the quest of improving the predictability and productivity of innovation? Are the ideas presented in a way that a practitioner can put them to work immediately? Horace Dediu.

Innovation 15

Innovation Ries Mauborgne Open-book 15

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. At IDEO, we frequently refer to Ries's work to help clients understand approaches to innovation, and believe that we have identified a few helpful best practices that build on the approach defined in The Lean Startup.

Ries 15

Ries Business Model Entrepreneur Agility 15