article thumbnail

Moving Beyond Stage-Gate Project Management

Harvard Business Review

This article describes how German automaker BMW and European airline Air France have developed new approaches to managing large projects aimed at creating fundamentally new products, ideas or that profoundly alter human behaviors.

article thumbnail

Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Product Intelligence: What Is It?

article thumbnail

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Now I ask you.

Brand 170
article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The brand surgery philosophy is one of treating products as patients who are no longer thriving, more likely dying from ill health. Search My Site.

Magazine 100
article thumbnail

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Now I ask you.

Brand 131
article thumbnail

Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

In fact, a great way to increase productivity in a workplace is to cross-train employees across departments. Bill Gates is the master of staying ahead of the pack in the business world. Some may need specific instructions and constant follow up, whereas others are able to work independently and take initiative.