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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Product Intelligence: What Is It?

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From idea to strategy

Lead on Purpose

Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available today is truly amazing. This is the primary responsibility of product managers.

Strategy 100
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How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. Mobile technology.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. So into the “Scoping” stage we go and the learning begins. This is a story about leaving “our lover”, the industry we know and seeking success in the unknown.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They’re less productive, take more “unhealthy” days off of work, and cost your company money. Which behaviors will contribute to a healthier, more productive working environment?

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They’re less productive, take more “unhealthy” days off of work, and cost your company money. . Which behaviors will contribute to a healthier, more productive working environment?