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Why Companies Are Betting Against Big Ideas

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

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Kahneman Tversky Company Innovation 14
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Keep Experts on Tap, Not on Top

Harvard Business Review

JULY 23, 2012

The psychologists Daniel Kahneman and Amos Tversky demonstrated quite convincingly that we human beings are not the model-optimizing "rational" actors that many economists historically believed we are. Ehrlich failed to appreciate the possibilities of the " Green Revolution " which dramatically increased agriculture's productivity.

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Uncertainty Tversky Kahneman Self-aware 13
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