In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Two similar products, two strategic paths, two successful energy drink companies.

Trout 249

Trout Reis Sports Brand 249

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. Fourth, product relevance should not be affected by an extension.

Trout 13

Trout Ries Brand Retail 13

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. — The Product Management Perspective: Trust is vital for product managers. Followers trust it’s the right direction.

Succession 154

Succession Covey Trout Godin 154

CEO Blog

AUGUST 21, 2012

Fast company did an article on taking time to reflect to improve productivity. Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. So exhausted and rested at the same time. Or if there is advice, it would be to take time to reflect. Perhaps that is the message.

FAQ 113

FAQ Trout Comparison Advice 113

Miles Anthony Smith

AUGUST 7, 2018

Deb Calvert ( People First Productivity Solutions ) The master skill for leaders is ability to learn. Jennifer Trout, DBA ( Dean of School of Business for Rasmussen College ) I would say the number 1 competency for leadership knows how people, processes, policies, and systems work together in your organization. Leaders are learners.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Sergio Zyman, in The End of Marketing as We Know It , says: “A brand is essentially a container for a customer’s complete experience with the product or company.”

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 20, 2015

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” They can permanently or temporarily showcase marketing campaigns and product innovations.

Brand 8

Brand Storytelling Trout Retail 8