Strategy Driven

OCTOBER 29, 2020

In the hospitality industry, services and products are only useful when utilized and, of course, paid for. To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? So, really, what is yield management ?

Yield Management 65

Yield Management Price Management Hotels 65

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 8

Hotels Yield Management Discount Price 8

Harvard Business Review

JANUARY 28, 2013

Although the search has been productive, members within the FVA leadership circle wanted to see if there was a better search process that would unearth more solutions and potentially create more value. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.

Innovation 8

Innovation Maturity Engineering Industry 8

Strategy Driven

MARCH 30, 2011

The economic understanding of value exchange reminds us that customers will purchase when the product delivers value in excess of its price after adjusting for alternatives, and the firm must deliver products at a price in excess of their cost. These are two very simple concepts. Unfortunately, discounts can also destroy profits.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MARCH 23, 2015

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. The NBA has a digital television product called League Pass, which can be live-streamed onto smart phones, tablets and other devices. We’re working with unprecedented levels of data.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

JANUARY 26, 2012

Below are five pointers to frame and guide the conversation for technology geeks and practitioners to champion the use of auto-analytics in their businesses: Auto-analytics can be understood within the tradition of scientific management. Management science has its roots in experimentation and productivity improvement.

Organization 12

Organization Self-aware Taylorism Taylor 12